Laurie Canter partners with IWC

We are delighted to announce a new partnership between Laurie and IWC Schaffhausen.

Founded in 1868, IWC has been at the forefront of watch innovation for over 150 years and continues to redefine the standards of Swiss luxury watches.

Laurie will be the latest professional golfer to join the IWC family alongside other golfers such as Christiaan Bezuidenhout, Pablo Larrazabal and Dean Burmester. “I am really proud to represent IWC” said Canter. “It is a brand I have aspired to for many years. The craftmanship and precision engineering that goes in to each timepiece is second to none, and the end result is stunning every time. I’d like to thank the whole IWC family for believing in me.”

“We are delighted to welcome Laurie to the IWC family,” added IWC CEO Christoph Grainger-Herr. “Not only is he an incredibly gifted player, competing at the top of his game, but he also shares our dedication in pursuit of perfection and our commitment to excellence. We wish him every success for the season ahead.”

Laurie has cemented his position in the World Top 100 following a run of successful performances during the 2020 and 2021 seasons. Laurie’s opening event of the 2022 DP World Tour will be this week at the HSBC Abu Dhabi Championship, 20-23rd January, held at the Yas Links Golf Course.